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PROJECT SUMMARY

My teammates and I were tasked by Robyn redesign her website to clearly communicate her new the B2B model.

THE CHALLENGE

Find out why Robyn doesn't have as many returning users. Figure out how to appeal to her new market and how to structure her website that is more user friendly to her new business model.

TIMELINE

3 Weeks

TEAM MEMBERS

Danni Freedman

Amanda J

Melodia D

MY ROLE

Collaborated:

UX Research

UX Design

Visual Design

Individual:

Focused on Schools

METHODS

User Interviews

Affinity Mapping

User Personas

Competitive Analysis

Content Analytics

Problem Statement

User Flows

WireFrames

Prototyping

SOFTWARE

Figma

Miro

Maze.co

Google Drive

Pretzel Kids

DEFINING GOALS:

BUSINESS GOALS -

1) Pretzel Kids is transitioning their business model and needs their website to reflect this

2) Become worldwide platform for kids yoga classes

OUR GOALS -

1) Reorganize the Pretzel Kids website to reflect new business model

2) Improve the platform to communicate more effectively with its users what Pretzel Kids does and offers

Discover

PRETZEL KIDS MAIN THREE USERS:

​

  • Yoga Teachers

  • Schools/Organizations/Partners

  • Parents

​​

 We first conducted user interviews and asked them questions regarding their experience with Pretzel Kids and the website. In total we interviewed nine candidates.

​

I focused on the schools side. The questions were designed to help focus schools on what makes them trust an outside source for their after-school programs

"What companies do you continually go back to for extra curricular activities and why?"

"How do you typically trust an outside company?"

"How has it been navigating the Pretzel Kids website for you?"

Define

After our interviews we each went into Miro and built affinity maps to reflect our main insights.

Schools resonate with Pretzel Kids values

Quality of program and teachers are most important

Schools don't use website because it sends mixed messages, unclear where to go

Schools were confused of where to find information pertaining to them

OUR FINDINGS:

Problem statement:

Users need to easily navigate the Pretzel Kids Yoga website so that they can clearly access information to get teacher certified, find a class, book (or even train) a team member for their school.

Our team created three user personas to better define the three main users who are involved in the Pretzel Kids brand, This will paint a clearer picture into their pain points as well as their goals and motivations.

User personas by Melodia, School content by me

Our Solution:

1) Reorganize homepage, global navigation and main site pages for teacher, schools and parents

​

2) Streamline teacher licensing process

 

3) Consolidate information on main pages

​

4) Redesign buttons on homepage that lead users to get confused

Usability testing:

My team and I conducted three usability tests in person and then nine more on Maze.co. 

​

Main Takeaways:

  • Fonts, buttons, and sizes need to be cohesive 

  • Need a "Back to Top" button

  • Users found our CTA buttons intuitive

MAZE.CO RESULTS:

Did you feel finding the pages was intuitive? 

17%

of users said

not quite

33%

of users said

mostly yes

50%

of users

said yes

FINAL PROTOTYPE

CLICK HERE FOR CLICKABLE PROTOTYPE

  • LinkedIn
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DANNI FREEDMAN

NEXT CASE STUDY

My team and I are currently contracting with Robyn and Pretzel Kids to implement the changes and make them come to life

NEXT STEPS:

Build out the yoga teacher's section so yoga teacher's can directly pay and access their classes on the Pretzel Kids website

Redesign the rest of the Pretzel Kids content for better consistency throughout the website

Working directly with developers to better implement the changes

IN Conclusion

My team and I learned that content design as well as user experience design was the key to making Pretzel Kids information relevant and easier to access so Robyn could retain her users and even get users to come back

​

Balancing business goals and user goals were a challenge because there were some elements Robyn wanted to keep on her website that users did not understand so we problem solved and found new ways to design them. For example the three main pink buttons on the homepage were a must have so we redesign to make it more clickable for users.

​

I learned

HOme page hi-fidelity wireframes

BEFORE

AFTER

Users found the original homepage confusing to navigate and didn't realize the main three circles on the left side were clickable

Our first idea was to get rid of them all together but Robyn loved them so we redesigned a way to make them:

​

  • More obvious to users

​​

  • Easily navigatable

​​

  • Clearly state where each button directs you

WIREFRAMES:

Ready to start sketching, my team and I decided to get together to do a Design Workshop. Together we sketched different ideas for the homepage, we really wanted to focus on why the homepage confuses users and how we can make the homepage better navigable.

DeVELOp

Version 1: Sketching

Ready to start sketching, my team and I decided to get together to do a Design Workshop. Together we sketched different ideas for the homepage, we really wanted to focus on why the homepage confuses users and how we can make the homepage better navigable.

Version 2: Lo-Fi

Ready to start sketching, my team and I decided to get together to do a Design Workshop. Together we sketched different ideas for the homepage, we really wanted to focus on why the homepage confuses users and how we can make the homepage better navigable.

Version 3: Mid-Fi

Ready to start sketching, my team and I decided to get together to do a Design Workshop. Together we sketched different ideas for the homepage, we really wanted to focus on why the homepage confuses users and how we can make the homepage better navigable.

WHO ARE OUR COMPETITORS?

My team and I decided to check out the competition. We decided to compare Pretzel Kids to three other yoga kids class platforms on the market and see what each has to offer. We looked at Yoga Ed, Cosmic Kids and Kidding Around Yoga.

YOGA ED

  • Site is clearly labeled and easily navigable

​​

  • Clear for schools page

​​

  • Resources easy to find

COMIC KIDS

  • Many reviews from current yoga teachers

​​

  • Offers teacher training and community support

​​

  • Offers FAQs for yoga teachers

KIDDING AROUND YOGA

  • Display contact information in easily accessible place

​​

  • Speak with live representative

​​

  • Easily navigable site

PRETZEL KIDS

A serial entrepreneur who started as a yoga teacher gone business woman. She saw a need in the market for kids yoga classes and her dedication to teachers, school and yoga has only paid off.

​

Today Pretzel Kids is trusted nationwide for kids yoga classes and is only growing!

PROJECT SUMMARY

My teammates and I were tasked by Robyn redesign her website to clearly communicate her new the B2B model.

THE CHALLENGE

Find out why Robyn doesn't have as many returning users. Figure out how to appeal to her new market and how to restructure her website that is more user friendly to her new business model.

Introduction

PRETZEL KIDS

A serial entrepreneur who started as a yoga teacher gone business woman. She saw a need in the market for kids yoga classes and her dedication to teachers, school and yoga has only paid off.

​

Today Pretzel Kids is trusted nationwide for kids yoga classes and is only growing!

PROJECT SUMMARY

My teammates and I were tasked by Robyn redesign her website to clearly communicate her new the B2B model.

THE CHALLENGE

Find out why Robyn doesn't have as many returning users. Figure out how to appeal to her new market and how to restructure her website that is more user friendly to her new business model.

Schools resonate with Pretzel Kids values

Quality of program and teachers are most important

Schools don't use website because it sends mixed messages, unclear where to go

Schools were confused of where to find information pertaining to them

OUR FINDINGS:

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